Persuader vs. convaincre

The French verbs 'persuader' and 'convaincre' both translate to 'to convince' or 'to persuade' in English, but they are used in slightly different contexts. Understanding the nuances of these words can help in effectively conveying the act of persuasion or conviction in French.

Persuader

To persuade someone is to get them to do something through encouragement or argument, often appealing to their emotions or desires.
Il l'a persuadée de partir en vacances avec lui.
(He persuaded her to go on vacation with him.)
Je n'ai pas réussi à le persuader de changer d'avis.
(I couldn't persuade him to change his mind.)
Elle a su nous persuader de l'importance de son projet.
(She was able to convince us of the importance of her project.)

Convaincre

'Convaincre' refers to the act of convincing someone by presenting evidence or arguments that appeal to their reason or intellect.
Il a présenté des preuves pour convaincre le jury.
(He presented evidence to convince the jury.)
Elle a été convaincue par les arguments scientifiques du rapport.
(She was convinced by the scientific arguments in the report.)
Après une longue discussion, il m'a convaincu de la viabilité du projet.
(After a long discussion, he convinced me of the project's viability.)

Summary

'Persuader' and 'convaincre' both involve leading someone to agree with a point of view or course of action, but they differ mainly in their methods. 'Persuader' tends to involve emotional or personal appeals, while 'convaincre' relies on logical arguments and evidence. Knowing when to use each verb helps portray the intended meaning more accurately in French communication.