Although <strong style="font-style: italic;">la gente</strong> means "people" (which is plural), it's a singular noun and takes a singular verb form:
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<div class="conjugation_explanation_example_sentence">Eso es lo que <strong>dice la gente</strong>. (<span style="font-style: italic;">That's what people say.</span>)</div>
<div class="conjugation_explanation_example_sentence"><strong>La gente salía</strong> en masa por la puerta. (<span style="font-style: italic;">People were pouring out the door.</span>)</div>
<div class="conjugation_explanation_example_sentence"><strong>Mucha gente</strong> en África <strong>habla</strong> francés. (<span style="font-style: italic;">Many people in Africa speak French.</span>)</div>
<div class="conjugation_explanation_example_sentence"><strong>Poca gente sabe</strong> el verdadero significado. (<span style="font-style: italic;">Few people know the true meaning.</span>)</div>
Spanish conjugation explanation