Although <span style="font-style: italic;">la gente</span> means "people" (which is plural), it's a singular noun and takes a singular verb form:
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<div class="conjugation_explanation_example_sentence"><strong>La gente ama</strong> la libertà. (<span style="font-style: italic;">People love freedom.</span>)</div>
<div class="conjugation_explanation_example_sentence"><strong>La gente ballava</strong> nelle strade. (<span style="font-style: italic;">People were dancing in the streets.</span>)</div>
<div class="conjugation_explanation_example_sentence"><strong>Molta gente va</strong> a studiare in biblioteca. (<span style="font-style: italic;">Many people go to the library to study.</span>)</div>
<div class="conjugation_explanation_example_sentence"><strong>Poca gente ha</strong> due auto. (<span style="font-style: italic;">Few people have two cars.</span>)</div>
Italian conjugation explanation